- Client: Footscray
- Tasks: Concept, Design & Development
- Story: Footscray council’s AGM (Annual General Meeting) publication was in need of a complete overhaul. This included a logo and an all-round look. They wanted something colourful and bold, that still communicated the information.
Often AGM’s are boring. It’s a lot of information and facts that most people end up throwing away. We wanted to show that you can still give all the facts, but by showing them using more graphics and bold colours, you can create a lot more interest. We also added in hand drawn illustrations that reflected the “hand crafted” feel of Footscray. Most of the mockups used were photographed and styled by us. This was non-commercial work.