Project Details

  • Client: Bundy’s
  • Tasks: Concept, Packaging, Patterns, Design, Art Direction
  • Story: Bundy came to me looking for branding and package design for her new product, Tiger Nuts. She initially thought she wanted some illustrations, and the social media to be focused on outdoors and being fit. After some consideration, I came back to Bundy advising her that the direction she wants to go in will not take her to the level she wants to be. I had a very different idea than she had in mind. I then sent over examples of exisiting work to narrow down what that new direction might be. After working together and further narrowing down what she wanted to the brand to be – the design you see here was presented. Bundy was blown away and I was so happy to have created a brand she felt so good about.


Please note, the client has since creatively directed her own social media of which Hardcopy Cartel did not advice. It is noted though here the direction Hardcopy Cartel advised from pre-existing imagery.

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