Peleton – Hardcopy Cartel

Peleton

Project Details

  • Client:¬†Peleton
  • Tasks:¬†Concept, Design & Development
  • Story: Jeff and his buddies had a great idea for a bike Epub (Electronic Publication) to assist the novice and the professional cyclist. The client gave us the content that would go into the magazine and it was up to use to make it readable, interactive and interesting.
    So, we created PELETON, which means a pack of cyclists in a road bike race. Each page to the magazine is interactive so that the reader can click on a point of interest to get more information. The colours are gender neutral and could be of interest to any type of cyclist. The typography used feels modern and fresh.
    We staged and photographed the mock ups being used. This was for non-commercial work.

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