Great Barrier Reef – Hardcopy Cartel

Great Barrier Reef

Project Details

  • Client: Great Barrier Reef
  • Tasks: Concept, Design & Development
  • Story: The Great Barrier Reef Marine Park Authority’s (GBRMPA) was in need of a report for their 2016 meeting. They didn’t want the report to feel corporate and boring, but corky and to play on being subject of the sea.
    We decided to look into the creatures that live under the ocean and found a very cool Seaworm that wiggles and sways with the waves and even glows neon. These little guys inspired us and became the playful mascots for the report. Adding them and giving them personality was just what GBRMPA was in need of for their corporate report.
    We photographed and directed the main mockup. This was for non-commercial use.

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