Project Details

    • Client: Domestic Violence Resource Centre Victoria
    • Tasks: Branding Design & App Concept Development
    • Story: DVRCV came to me looking to help with the design for branding around the app arc they were developing. They had in mind how they wanted the colours to look – they had a very strong connection to the purple being used in the DVRCV branding, and wanted that shown through out all their sub brands, such as arc. 3 brand directions were presented, and the brand you see here was chosen. It was fitting to what they wanted the look and feel to be – creative, sans serif, calming. There are moments in life where things are messy (the imperfect arc), but they’re held together by the moments that are not (the clean circles).

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