This blog post is brought to you by Claire from Crunchy Social, a big thanks to her!
If you have just started using social media as a marketing tool, you might have the idea that a few posts, blog content and a good number of followers and likes will take your business to the next level. The truth is, it takes serious marketing, planning and dedication to get your brand recognised, let alone liked by audiences.
A couple of weeks ago I went to a seminar on content marketing, hosted by weteachme, as part of their WeTeachMe Masters Series. Before I get into that I’d like to praise the two women who spoke- Beatrix Cole and Ophelie Lachat. I’ve been to A LOT of events and it’s rare to find speakers so well informed, engaging and non-repetitive. I received an overwhelming amount of information in the two hours, which was a testament to these women and their knowledge. So, hats off to them! And hats off to We Teach Me for sourcing them.
A few nights ago, I went to an event that was all about Social Media and the connections you can, and should, be making there. It was presented by The League of Extraordinary Women – a group that support female-led businesses through hosted events. The guest was Emma Abrahams from Heart of Bone. She’s killing it in her industry with her unique style of what can only be described as badass jewellery.